What is a "digital preservation strategy"?

A "digital preservation strategy" refers to a planned approach to maintain digital materials over time. This involves implementing processes and methodologies that ensure digital content remains accessible, authentic, and usable despite changes in technology, media, or formats over the years.

A strong digital preservation strategy encompasses several key elements, including regular backups, format migrations, and metadata management, all aimed at safeguarding digital assets against data loss, corruption, or obsolescence. The goal is to ensure that important digital documents, images, and other media continue to be available for future generations, maintaining their integrity and usability.

In contrast, other choices pertain to different aspects of related fields rather than preservation. Marketing strategies focus on promoting services rather than maintaining materials, limiting data access contradicts the idea of preservation which prioritizes accessibility, and strategies to dispose of outdated digital content would not align with a preservation mindset, as they would imply the removal rather than the care of digital assets.